National Geographic's "Remembering 9/11" was an effective campaign for all of the following reasons, except that:

National Geographic's "Remembering 9/11" was an effective campaign for all of the following reasons, except that:



a. It told a story.
b. It had a targeted location focusing on New York.
c. It tapped into deeply held emotions.
d. It met its original goal of network exposure and engagement.


Answer: It had a targeted location focusing on New York.


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Marketing Chapter 14

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