_________ refers to a manufacturer's attempt to have consumers perceive products in a particular way relative to competitive products.
A. Introductory stage
B. Product positioning
C. Maturity stage
D. Decline stage
E. Growth stage
Answer: B
_________ refers to a manufacturer's attempt to have consumers perceive products in a particular way relative to competitive products.
A. Introductory stage
B. Product positioning
C. Maturity stage
D. Decline stage
E. Growth stage
Answer: B