_____ relates to the fact that customers who have made a purchase lately are more likely to purchase again in the near future than customers who haven't purchased for a while.

_____ relates to the fact that customers who have made a purchase lately are more likely to purchase again in the near future than customers who haven't purchased for a while.


a. External search traffic

b. Effective reach

c. Stickiness

d. Recency

e. Effective frequency


Answer: D


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