The __________ component of the marketing plan identifies the intended target markets that will be served, the market positions that will be sought, and generally describe how these markets will be served and the desired positions achieved.

The __________ component of the marketing plan identifies the intended target markets that will be served, the market positions that will be sought, and generally describe how these markets will be served and the desired positions achieved.


Executive Summary

SWOT Analysis

Marketing Strategic Focus

Marketing Objectives

Marketing Actions


Answer: Marketing Strategic Focus


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