The effective integration of products and brands with entertainment can be seen on the TV hit American Idol. This type of trend is referred to as:

The effective integration of products and brands with entertainment can be seen on the TV hit American Idol. This type of trend is referred to as:



A) advertising age.
B) traditional advertising.
C) global advertising.
D) branded entertainment.
E) image entertainment.


Answer: D) branded entertainment.


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