The elimination of intermediaries such as wholesalers or distributors from a marketing channel is referred to as:
a. disintermediation.
b. disassociation.
c. unencumbrance.
d. demarketing.
e. selective retention.
Answer: A
The elimination of intermediaries such as wholesalers or distributors from a marketing channel is referred to as:
a. disintermediation.
b. disassociation.
c. unencumbrance.
d. demarketing.
e. selective retention.
Answer: A