The major text portion of a print advertisement that should arouse a desire for the product and move the consumer to action is contained in the
A.
headline.
B.
body copy.
C.
brand elements.
D.
photo credits.
E.
subheads.
Answer: B
The major text portion of a print advertisement that should arouse a desire for the product and move the consumer to action is contained in the
A.
headline.
B.
body copy.
C.
brand elements.
D.
photo credits.
E.
subheads.
Answer: B