The process of dividing the market into groups of customers with different needs, wants, or characteristics is called
A.
target marketing.
B.
market segmentation.
C.
positioning.
D.
allocation.
E.
value capture.
Answer: B
The process of dividing the market into groups of customers with different needs, wants, or characteristics is called
A.
target marketing.
B.
market segmentation.
C.
positioning.
D.
allocation.
E.
value capture.
Answer: B