The process of value __________, in which customers collaborate in product design, often provides additional value to the firm's customers.
A.
co-creation
B.
positioning
C.
delivery
D.
chain management
E.
based marketing
Answer: A
The process of value __________, in which customers collaborate in product design, often provides additional value to the firm's customers.
A.
co-creation
B.
positioning
C.
delivery
D.
chain management
E.
based marketing
Answer: A