Marketing MCQ Marketing Chapter 2 This approach of estimating competition from customer judgments, asks customers to take a large set of products and divide them into groups of items that can be substituted for one another and then to judge similarity of the products in each group:

This approach of estimating competition from customer judgments, asks customers to take a large set of products and divide them into groups of items that can be substituted for one another and then to judge similarity of the products in each group:

Marketing Chapter 2

This approach of estimating competition from customer judgments, asks customers to take a large set of products and divide them into groups of items that can be substituted for one another and then to judge similarity of the products in each group:

A. Judged overall similarity
B. Similarity with consideration sets
C.Product deletion sets
D. Substitution in use sets
E. Perceptual Mapping

Answer: B. Similarity with consideration sets

Marketing MCQ

This approach of estimating competition from customer judgments, asks customers to take a large set of products and divide them into groups of items that can be substituted for one another and then to judge similarity of the products in each group:

This approach of estimating competition from customer judgments, asks customers to take a large set of products and divide them into groups of items that can be substituted for one another and then to judge similarity of the products in each group:

Learn More :

Share this