Using the ______ approach to entering international markets gives a firm complete control of marketing strategy planning in the foreign market.

Using the ______ approach to entering international markets gives a firm complete control of marketing strategy planning in the foreign market.

Using the ______ approach to entering international markets gives a firm complete control of marketing strategy planning in the foreign market.



A. joint venture
B. management contracting
C. direct investment
D. licensing
E. exporting


Answer: C


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