Value creation through place decisions for a consumer product involves

Value creation through place decisions for a consumer product involves



A.
putting the product in the front of the store.

B.
designing creative displays to capture consumers' attention.

C.
pricing products differently at different stores.

D.
making sure the product is available in the stores where customers will want to find it, and that it is always in stock so they can buy it when they want to.

E.
focusing exclusively on Internet sales to reduce supply chain costs.


Answer: D


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