Value-driven firms constantly measure the __________ that customers perceive, compared to the prices of their offerings.

Value-driven firms constantly measure the __________ that customers perceive, compared to the prices of their offerings.

Value-driven firms constantly measure the __________ that customers perceive, compared to the prices of their offerings.



A.
information

B.
benefits

C.
relationships

D.
rebates

E.
merchandise


Answer: B


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