Walmart's "Everyday low prices" selling proposition is effective primarily because it is
A.
unique to the industry.
B.
meaningful to the consumer.
C.
variable over time.
D.
a one-time message.
E.
generally unsustainable.
Answer: B
Walmart's "Everyday low prices" selling proposition is effective primarily because it is
A.
unique to the industry.
B.
meaningful to the consumer.
C.
variable over time.
D.
a one-time message.
E.
generally unsustainable.
Answer: B