When a product has gained a certain level of brand awareness, firms use __________ advertising to motivate consumers to take action.
A.
informative
B.
persuasive
C.
institutional
D.
discussive
E.
reminder
Answer: B
When a product has gained a certain level of brand awareness, firms use __________ advertising to motivate consumers to take action.
A.
informative
B.
persuasive
C.
institutional
D.
discussive
E.
reminder
Answer: B