Which of the following is least correct about the implementation stage of the strategic marketing process?
Management should encourage specialization to foster greater efficiency.
Formal lines of authority and communications channels between people and departments should exist.
Managers should strive to simplify and avoid the "over-formalization" of marketing process.
Ensuring the effective implementation of marketing plans is the responsibility of all departments within a firm.
Effective implementation of a marketing plan generally is easier than devising the marketing plan itself.
Answer: Effective implementation of a marketing plan generally is easier than devising the marketing plan itself.