Which of the following is NOT an element of a service's firm communication mix?
a. Personal Selling
b. Sales Promotion
c. Positioning Strategy
d. Advertising
e. Publicity and Public Relation
Answer: C
Which of the following is NOT an element of a service's firm communication mix?
a. Personal Selling
b. Sales Promotion
c. Positioning Strategy
d. Advertising
e. Publicity and Public Relation
Answer: C