Which of the following is NOT one of the four problems for marketers seeking to promote a service's benefits?
a. Distribution
b. Abstractness
c. Generality
d. Non-searchability
e. Mental impalpability
Answer: A
Which of the following is NOT one of the four problems for marketers seeking to promote a service's benefits?
a. Distribution
b. Abstractness
c. Generality
d. Non-searchability
e. Mental impalpability
Answer: A