Which of the following is the third step in the marketing planning process?
A.
define the business mission
B.
identify opportunities
C.
evaluate using a matrix
D.
implement marketing mix and allocate resources
E.
situation analysis
Answer: B
Which of the following is the third step in the marketing planning process?
A.
define the business mission
B.
identify opportunities
C.
evaluate using a matrix
D.
implement marketing mix and allocate resources
E.
situation analysis
Answer: B