Which of the following is true of the types of new product categories?
a) Continuous innovations result in completely new product-markets and new product life cycles.
b) Discontinuous innovations require that customers adopting the innovation significantly change their behavior.
c) Discontinuous innovations entail minor variations on existing products.
d) Dynamically continuous innovations do not require changes in customer behavior.
e) Continuous innovations require customers to learn new behaviors.
Answer B
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