Which of the following statements is true of a second-mover?
a) A second-mover is always less profitable over the long-run.
b) A second-mover is the first to market with a new product idea.
c) A second-mover has a weak customer focus.
d) A second-mover is one that quickly follows a pioneer.
e) A second-mover is always at a disadvantage when compared to a pioneer.
Answer D
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