Why should marketers be aware of the BRIC countries?
A.
They are a microcosm of the rest of the world.
B.
They represent almost half the the world's population.
C.
They are likely to be the source of most market growth.
D.
They have had the most dramatic changes in culture and consumer buying patterns.
E.
They have stable population growth, which makes them easier to study.
Answer: C