A service cannot be touched, seen, tasted, heard, or felt in the same manner in which goods can be sensed and, therefore, is referred to as being:
a. impervious.
b. extraneous.
c. synergistic.
d. perishable.
e. intangible.
ANSWER: e
A service cannot be touched, seen, tasted, heard, or felt in the same manner in which goods can be sensed and, therefore, is referred to as being:
a. impervious.
b. extraneous.
c. synergistic.
d. perishable.
e. intangible.
ANSWER: e