Marketing MCQ Marketing Chapter 8 According to the criterion of ___ , a selected segment must be large enough to warrant developing and maintaining a special marketing mix. Serving the specific needs of this segment must be commercially viable, even if the number of potential customers is small.

According to the criterion of ___ , a selected segment must be large enough to warrant developing and maintaining a special marketing mix. Serving the specific needs of this segment must be commercially viable, even if the number of potential customers is small.

Marketing Chapter 8

According to the criterion of ___ , a selected segment must be large enough to warrant developing and maintaining a special marketing mix. Serving the specific needs of this segment must be commercially viable, even if the number of potential customers is small.

a. causality
b. accountability
c. responsiveness
d. accessibility
e. substantiality

ANSWER: e

Marketing MCQ

According to the criterion of ___ , a selected segment must be large enough to warrant developing and maintaining a special marketing mix. Serving the specific needs of this segment must be commercially viable, even if the number of potential customers is small.

According to the criterion of ___ , a selected segment must be large enough to warrant developing and maintaining a special marketing mix. Serving the specific needs of this segment must be commercially viable, even if the number of potential customers is small.

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