An Allstate Insurance ad that says, "You're in good hands with Allstate" appeals to which level in Maslow's hierarchy?
A) ego needs
B) safety needs
C) self-actualization needs
D) belongingness needs
Answer: B
An Allstate Insurance ad that says, "You're in good hands with Allstate" appeals to which level in Maslow's hierarchy?
A) ego needs
B) safety needs
C) self-actualization needs
D) belongingness needs
Answer: B