A(n) ___ is a subgroup of individuals or organizations sharing one or more characteristics that cause them to have similar product needs.
a. market universe
b. market segment
c. aggregated market
d. segmentation base
e. population sample
ANSWER: b
A(n) ___ is a subgroup of individuals or organizations sharing one or more characteristics that cause them to have similar product needs.
a. market universe
b. market segment
c. aggregated market
d. segmentation base
e. population sample
ANSWER: b