Doritos has capitalized on ________ by using video created by the market in their memorable Superbowl ads.
A) spokescharacters
B) social marketing
C) green marketing
D) consumer-generated content
Answer: D
Doritos has capitalized on ________ by using video created by the market in their memorable Superbowl ads.
A) spokescharacters
B) social marketing
C) green marketing
D) consumer-generated content
Answer: D