How does a product-focused strategy interfere with putting customers first?
o Using product profitability to drive product decisions can lead to a profitable product death spiral in which more and more products become unprofitable
o Because profitability comes from customers, not products, product decisions should be based on assortment of products a customer buys
o Keeping some unprofitable products may be necessary to retain some profitable customers
o Product-focused strategy can lead to predictable and disastrous results.