If a benefit is indirect to the customer, the marketer may find a challenge in promoting a product with little:

If a benefit is indirect to the customer, the marketer may find a challenge in promoting a product with little:

If a benefit is indirect to the customer, the marketer may find a challenge in promoting a product with little:


a. benefit complexity
b. feature charisma
c. benefit strength
d. personalization
e. benefit exchange


ANSWER: c


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