Marketing MCQ Marketing Chapter 16 In 2008, the NBC television network used advertising, personal selling, public relations, and sales promotion to communicate with its target audience about its new show My Own Worst Enemy. The television network's described its plan on how to use these tools most effectively.

In 2008, the NBC television network used advertising, personal selling, public relations, and sales promotion to communicate with its target audience about its new show My Own Worst Enemy. The television network's described its plan on how to use these tools most effectively.

Marketing Chapter 16

In 2008, the NBC television network used advertising, personal selling, public relations, and sales promotion to communicate with its target audience about its new show My Own Worst Enemy. The television network's described its plan on how to use these tools most effectively.

a. mass communication mix
b. promotional strategy
c. selling plan
d. marketing mix
e. strategic goals

ANSWER: b

Marketing MCQ

In 2008, the NBC television network used advertising, personal selling, public relations, and sales promotion to communicate with its target audience about its new show My Own Worst Enemy. The television network's described its plan on how to use these tools most effectively.

In 2008, the NBC television network used advertising, personal selling, public relations, and sales promotion to communicate with its target audience about its new show My Own Worst Enemy. The television network's described its plan on how to use these tools most effectively.

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