Managers must combine specific pieces of information needed to identify the marketing research problem. Their ___ is to provide insightful decision-making information.

Managers must combine specific pieces of information needed to identify the marketing research problem. Their ___ is to provide insightful decision-making information.


a. company-correlated goal
b. autonomous task
c. dichotomous goal
d. marketing research objective
e. field service objective


ANSWER: d


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