Neutrogena is a well-known brand of shampoo sold in a distinctively shaped unbreakable bottle. A major New York store sells shampoo in a nearly identical-looking bottle with its own name on it. Consumers who purchase the private label brand assuming it shares the product attributes of Neutrogena are showing the influence of:

Neutrogena is a well-known brand of shampoo sold in a distinctively shaped unbreakable bottle. A major New York store sells shampoo in a nearly identical-looking bottle with its own name on it. Consumers who purchase the private label brand assuming it shares the product attributes of Neutrogena are showing the influence of:

Neutrogena is a well-known brand of shampoo sold in a distinctively shaped unbreakable bottle. A major New York store sells shampoo in a nearly identical-looking bottle with its own name on it. Consumers who purchase the private label brand assuming it shares the product attributes of Neutrogena are showing the influence of:



A) stimulus discrimination.
B) extinction.
C) unconditioned stimulus.
D) stimulus generalization.


Answer: D


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