Susan G. Komen for the Cure is the largest breast cancer organization in the United States. Komen's annual Race for the Cure series of 5K runs and fitness walks are organized to raise funds for the organization as well as to raise public awareness of the disease. Komen's Race for the Cure is an example of a ___ strategy.

Susan G. Komen for the Cure is the largest breast cancer organization in the United States. Komen's annual Race for the Cure series of 5K runs and fitness walks are organized to raise funds for the organization as well as to raise public awareness of the disease. Komen's Race for the Cure is an example of a ___ strategy.

Susan G. Komen for the Cure is the largest breast cancer organization in the United States. Komen's annual Race for the Cure series of 5K runs and fitness walks are organized to raise funds for the organization as well as to raise public awareness of the disease. Komen's Race for the Cure is an example of a ___ strategy.


a. target market
b. distribution
c. product
d. promotion
e. direct marketing


ANSWER: d


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