The main difference between impulse buying and compulsive consumption is:
A) impulse buying only occurs for certain types of products, while compulsive consumption can occur for any product.
B) impulse buying occurs at a particular moment, while compulsive consumption is an enduring behaviour.
C) impulse buying is done by choice, while compulsive consumption is not.
D) impulse buying cannot be measured empirically, while compulsive consumption can be.
Answer: B