Tower Fasteners developed a commanding position in the fastener industry by having in stock over 150,000 different types of fasteners. Tower's primary market is defined as companies with a need for specialized fasteners. All of the following are characteristics of the buying organization that Tower can use for segmentation EXCEPT:
a. psychographic variables.
b. the method the company uses to make purchases.
c. geographic location.
d. personal characteristics of buyers themselves.
e. company size.
ANSWER: a