What is the first step in segmenting a market?
a. Set the segmentation goals
b. Choose a basis or bases for segmenting the market
c. Select a market or product category for study
d. Profile and analyze segments
e. Select target markets
ANSWER: c
What is the first step in segmenting a market?
a. Set the segmentation goals
b. Choose a basis or bases for segmenting the market
c. Select a market or product category for study
d. Profile and analyze segments
e. Select target markets
ANSWER: c