When a firm serves two or more well-defined market segments with a distinct marketing mix for each, it is using a(n) ___ targeting strategy.

When a firm serves two or more well-defined market segments with a distinct marketing mix for each, it is using a(n) ___ targeting strategy.

When a firm serves two or more well-defined market segments with a distinct marketing mix for each, it is using a(n) ___ targeting strategy.


a. undifferentiated
b. concentrated
c. niche
d. multisegment
e. pluralistic


ANSWER: d


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