Which of the following is an example of owned media?
a. The tweet that Winnie—who works out regularly at FitBody Bootcamp—sent to her followers about how much weight she's lost since she's been working out
b. An e-mail sent by Garrett to the manager of FitBody Bootcamp, asking about what types of workout programs the gym offers
c. The Facebook page created by FitBody Bootcamp to let members know about special events at the gym
d. The display advertisement that FitBody Bootcamp purchased on the local newspaper's Web site
e. The personal blog "Feeling the Burn," maintained by Andy, who is one of the instructors at FitBody Bootcamp
ANSWER: c