Which of the following is the inventory control system that manages the replenishment of raw materials, supplies, and components from the supplier to the manufacturer?
a. Electronic data interchange (EDI)
b. Distribution resource planning (DRP)
c. Third-party logistics firm (3PL)
d. Materials requirement planning (MRP)
e. Activity-based costing (ABC)
ANSWER: d
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Marketing Chapter 13
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- Which of the following statements is true of a wholesaler channel?
- In the context of channel functions performed by intermediaries, _____ functions typically include transportation and storage of assets as well as their sorting, accumulation, consolidation, and/or allocation for the purpose of conforming to customer requirements.
- Which of the following statements is a similarity between retailers and wholesalers?
- Which of the following is true of marketing channels?
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- The main function of a marketer's promotional strategy is:
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- A pull strategy is defined as a marketing strategy that:
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