Which of the following outlines a sequential four-step process for achieving promotional goals?
a. The communication model
b. The hierarchy of impacts
c. The AIDA concept
d. Maslow's hierarchy of needs
e. Schramm's model
ANSWER: c
Which of the following outlines a sequential four-step process for achieving promotional goals?
a. The communication model
b. The hierarchy of impacts
c. The AIDA concept
d. Maslow's hierarchy of needs
e. Schramm's model
ANSWER: c