Which of the following statements about the societal orientation is FALSE?
a. Companies that protect the environment by using all-natural materials in their products are showing a societal marketing orientation.
b. Marketers cannot deliver all benefits sought by customers, as these benefits may not be in the long-term best interests of the customers.
c. The societal marketing concept is an important refinement of the market concept.
d. Organizations have both a social and economic justification for their existence.
e. The majority of consumers support environmentally friendly companies and willingly paying more for these products.
ANSWER: e