Which target marketing strategy views the market as one big market with no individual segments and thus uses a single marketing mix?

Which target marketing strategy views the market as one big market with no individual segments and thus uses a single marketing mix?

Which target marketing strategy views the market as one big market with no individual segments and thus uses a single marketing mix?


a. Undifferentiated
b. Concentrated
c. Niche
d. Uniform
e. Multisegmented


ANSWER: a


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