Which type of survey research method involves interviewing people in the common areas of shopping malls?
a. Telephone interviews
b. Panel surveys
c. Mall intercept interview
d. Centralized interviews
e. Interactive research
ANSWER: c
Which type of survey research method involves interviewing people in the common areas of shopping malls?
a. Telephone interviews
b. Panel surveys
c. Mall intercept interview
d. Centralized interviews
e. Interactive research
ANSWER: c