A bundle of physical, service, and symbolic attributes designed to satisfy a customer's wants and needs is referred to as a(n) _____.
a. byproduct
b. construct
c. product
d. cluster
Answer: c. product
A bundle of physical, service, and symbolic attributes designed to satisfy a customer's wants and needs is referred to as a(n) _____.
a. byproduct
b. construct
c. product
d. cluster
Answer: c. product