Marketing MCQ
Marketing Chapter 4
A consumer will often turn to one of her formal or informal ______ groups for advice and guidance on acceptable beliefs, attitudes, and consumer behaviors. This group might be colleagues at work, team members on sports team, or a club in which she is a member.
A consumer will often turn to one of her formal or informal ______ groups for advice and guidance on acceptable beliefs, attitudes, and consumer behaviors. This group might be colleagues at work, team members on sports team, or a club in which she is a member.
A consumer will often turn to one of her formal or informal ______ groups for advice and guidance on acceptable beliefs, attitudes, and consumer behaviors. This group might be colleagues at work, team members on sports team, or a club in which she is a member.
Answer: reference
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