A ___________ is a plan that integrates the marketing mix to provide a good, service or idea to prospective buyers.
a. marketing program
b. value map
c. relationship matrix
d. business plan
Answer: a. marketing program
A ___________ is a plan that integrates the marketing mix to provide a good, service or idea to prospective buyers.
a. marketing program
b. value map
c. relationship matrix
d. business plan
Answer: a. marketing program