According to the text, the most logical budget-setting method in advertising is the ________ method.
A) adaptive-control
B) objective-and-task
C) competitive-parity
D) affordable
E) percentage-of-sales
Answer: B) objective-and-task
According to the text, the most logical budget-setting method in advertising is the ________ method.
A) adaptive-control
B) objective-and-task
C) competitive-parity
D) affordable
E) percentage-of-sales
Answer: B) objective-and-task