As a rule, most retailers do not try to serve all possible customer types. With one possible exception, retailers seek to segment the total market into smaller, more homogeneous segments. What type of retailer is this possible exception?

As a rule, most retailers do not try to serve all possible customer types. With one possible exception, retailers seek to segment the total market into smaller, more homogeneous segments. What type of retailer is this possible exception?

As a rule, most retailers do not try to serve all possible customer types. With one possible exception, retailers seek to segment the total market into smaller, more homogeneous segments. What type of retailer is this possible exception?


a. Discounters

b. Convenience stores

c. Supermarkets

d. High fashion apparel stores

e. Fast-food restaurants


Answer: C


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