At the _____ stage of brand loyalty, marketers use advertising as a means to increase consumer awareness of a brand.
a. brand recognition
b. brand preference
c. brand insistence
d. brand equity
Answer: A
At the _____ stage of brand loyalty, marketers use advertising as a means to increase consumer awareness of a brand.
a. brand recognition
b. brand preference
c. brand insistence
d. brand equity
Answer: A