Based on the Young & Rubicam's BrandAsset Valuator model, _____ is a dimension of brand personality that refers to a brand's ability to stand apart from competitors.
a. knowledge
b. differentiation
c. relevance
d. competence
Answer: B
Based on the Young & Rubicam's BrandAsset Valuator model, _____ is a dimension of brand personality that refers to a brand's ability to stand apart from competitors.
a. knowledge
b. differentiation
c. relevance
d. competence
Answer: B